When Beauty PR and Customer Services Fail

Today, branding matters, no matter how good a product is, if the PR behind it annoys customers, and if the customer service fails in actually providing a service, then a brand will eventually suffer. There are tried and tested methods of marketing that never always worked, but the people in the office managed to persuade […]

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What Is Alpha Arbutin 2% + HA By The Ordinary (DECIEM)

The Ordinary by DECIEM are taking the cosmetics world by storm with ground breaking products at competitive prices, but many users are trying to fathom out exactly what some products do. Alpha Arbutin 2% + HA is a favorite product of mine, but what exactly does it do and who is it for? Ideally it […]

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The Ethics of Selling Free Beauty Samples

Everyone loves a free sample, whether it’s a fragrance vial or a tube of body lotion. However, since the rise of the subscription beauty boxes, samples (alternatively called deluxe sizes, discovery sizes, travel sizes, or special sizes) are now a big business. Theoretically when a product says ‘sample’ or ‘not for resale’ then no money […]

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